When creating your branding, step 1 is to figure out your Ideal Client. Step 2 is to dig in and pick out a solid and functional color palette. Now, Step 3: choose your logo fonts! If you thought your color palette was a rabbit hole to fall into, just wait until you start searching through fonts! . . .
Ideal Client Series: Part 3 When you're building your business, Step 1 is to identify just who your ideal client is. Step 2 is to define what solution your business brings to that ideal client and the value you provide for them. Step 3! Put it all together and create an Ideal Client Profile! . . .
Ideal Client Series: Part 2 Once you have defined your client very narrowly, you want to determine what you provide that they NEED. What value do you bring to the table?What problem to do solve for them? What is it that they will want to come to you for over someone else that sells something . . .
Ideal Client Series: Part 1 Knowing who your ideal client is, without a doubt, THE most important thing you need to figure out when starting, running, growing your own business. If you don't have a good handle on this one topic, it will be very hard for you to truly succeed and attract the . . .
Do you ever scroll through Facebook and see someone else's Facebook cover photo and think: 'Damn! I wish I could get my cover images to look like that! Mine look like a 5th grader designed them.'? If you want to step up your Facebook cover photo game, then keep reading below for 5 Tips to take yours . . .
Mood boards are used in many industries! Companies who create products will have mood boards to illustrate their upcoming packaging designs. The fashion world uses mood boards to inspire a new collection or clothing line. interior design firms, production companies, set designers, and well... . . .
Personal branding and building your brand story are all the rage right now. Small business owners should have a strong awareness of what their brand is, how it is perceived in the world, and the elements that go into creating their brand image. One of the most fun aspects of creating your brand can . . .
Every social media platform has its own personality and purpose. Facebook is for community-building. Instagram is a visual billboard. Pinterest is a search engine. Yep! You heard that right. It's not a visual scrapbook or meant to be anything other than, a VISUAL SEARCH ENGINE. And because people . . .
Fall theme social media graphics don't have to be hard or overwhelming! Instead of spending time messing around with text and font choices, use graphics you can find that are already made for you. Save your precious business time for the things that will bring in income. Here are a few ideas to make . . .
Tis' the season for football, pumpkin spice, and fall fonts! While I preach being consistent in your use of brand colors and fonts, that doesn't mean you can't shake things up a bit seasonally. In fact, sometimes it's fun to throw in an extra font along with your brand fonts to make things more . . .
Branding is such an overwhelming process. Picking colors, choosing a name, fonts, image inspiration. And that's all just the surface of your brand. There's so much more that goes into it. Your content, customer service, the value you provide. If you feel like you don't have a creative mind, it may . . .
You could use this gorgeous color combination any-time of the year. But it's super-fun for a less traditional approach to a patriotic theme! The color palette includes: a brick red, deep red, medium turquoise, light gray, and a perfect medium gray! Who would this type of branding appeal . . .
Set a feeling for the tropics or sunset with this warm-toned branding! The tropical color palette includes: a light/medium gray, lilac purple, deep raspberry, dark coral (that color of the year again!), and a warm golden yellow! Who would this type of branding appeal to? Anything having to do . . .