Pink in Marketing: Using Color in Branding
Color in Marketing Series: Week 8 Quick Glance Pink in Marketing Qualities Mixture of Red and White *Considered a ‘Warm’ Color *Color Wheel Complementary Color: Light/Mint Green *Analogous Colors: Red…
Red in Marketing: Using Color in Branding
Color in Marketing Series: Week 7 Quick Glance Red in Marketing Qualities Primary Color Considered a ‘Warm’ Color Color Wheel Complementary Color: Green Analogous Colors: Red Violet, Red, Red Orange…
Orange in Marketing: Using Color in Branding
Color in Marketing Series: Week 6 Quick Glance Orange in Marketing Qualities Mixture of Red and Yellow Considered a ‘Warm’ Color Color Wheel Complementary Color: Blue Analogous Colors: Red Orange,…
Yellow in Marketing: Using Color in Branding
Color in Marketing Series: Week 5 Quick Glance Yellow in Marketing Qualities Primary Color Considered a ‘Warm’ Color Color Wheel Complementary Color: Purple Analogous Colors: Yellow Orange, Yellow, Yellow Green…
Green in Marketing: Using Color in Branding
Color in Marketing Series: Week 4 Quick Glance Green in Marketing Qualities Mixture of Blue and Yellow Considered a ‘Cool’ Color Color Wheel Complementary Color: Red Analogous Colors: Yellow Green,…
Turquoise & Teal in Marketing: Using Color in your Branding
Color in Marketing Series: Week 3 Quick Glance Turquoise & Teal in Marketing Qualities Mixture of Blue and Green Considered a ‘Cool’ Color Color Wheel Complementary Color: Red Orange Analogous…
Blue in Marketing: Using Color in Branding
Color in Marketing Series: Week 2 Quick Glance Blue in Marketing Qualities Primary Color Considered a ‘Cool’ Color Color Wheel Complementary Color: Orange Analogous Colors: Blue Violet, Blue, Blue Green…
Purple in Marketing: Using Color in Branding
Color in Marketing Series: Week 1 Quick Glance Purple in Marketing Qualities Made of Red & Blue Considered a ‘Cool’ Color Color Wheel Complementary Color: Yellow Analogous Colors: Red Violet,…
Brand Development: 3 Basic Things to Know
Brand development can be overwhelming. And when I say that, many of you might be thinking, “Yes, yes it can be. All the colors, the fonts, the logo. It’s so…
Design Graphics Faster: Batching Your Images
Creating images for your social media accounts can leave you feeling overwhelmed. There’s all those buttons and tools in your design program. The sheer number of graphics needed to sustain…
Hire a Designer: When is it the right time?
I’ve seen a LOT of people work on the visual branding for their micro-business over the last several years. Although some gurus out there will say, “Brand yourself!” and make…
Using Stock Photos to Solidify Your Brand Message
When you create a social media graphic, choose a blog post feature image, or grab a photo for your Facebook biz page cover, you should never just pick the first…
Free Stock Photo Sites to Use for Your Small Business Marketing
I have what I feel are the best free stock photo sites that I use regularly, but I did some research for this post to expand on my favorites to…
Clip Art for Social Media Graphics
Once you figure out what style you think you want to go with when branding your business, it is time to find clip art to add to your logo or…
Brand Style: A Simple Formula to Discover Yours
When branding your micro-business, you need to understand who your ideal client is before you do anything else. Then choose a color palette. After that, it’s a toss-up whether you…
Logo Fonts: How to Choose
When creating your branding, step 1 is to figure out your Ideal Client. Step 2 is to dig in and pick out a solid and functional color palette. Now, Step…
Why You Need an Ideal Client Profile
Ideal Client Series: Part 3 When you’re building your business, Step 1 is to identify just who your ideal client is. Step 2 is to define what solution your business…
How Do You Provide Value For Your Ideal Clients?
Ideal Client Series: Part 2 Once you have defined your client very narrowly, you want to determine what you provide that they NEED. What value do you bring to the…
Ideal Client: What is this and why do you need one?
Ideal Client Series: Part 1 Knowing who your ideal client is, without a doubt, THE most important thing you need to figure out when starting, running, growing your own business.…
Facebook Cover Photo: 5 Step Guide to Create the Ideal Image
Do you ever scroll through Facebook and see someone else’s Facebook cover photo and think: ‘Damn! I wish I could get my cover images to look like that! Mine look…
Why Should You Have a Mood Board Template?
Mood boards are used in many industries! Companies who create products will have mood boards to illustrate their upcoming packaging designs. The fashion world uses mood boards to inspire a…
Choosing Your Brand Colors
Personal branding and building your brand story are all the rage right now. Small business owners should have a strong awareness of what their brand is, how it is perceived…
Creating a Pinterest Pin: The Design of a Pin
Every social media platform has its own personality and purpose. Facebook is for community-building. Instagram is a visual billboard. Pinterest is a search engine. Yep! You heard that right. It’s…
Using the 2020 Color of the Year in Your Brand Graphics
It’s always exciting when the Pantone Color of the Year is announced at the beginning of December. And once you know what that color is, you can’t help but see…