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Color in Marketing Series: Week 1
For the next several weeks, I’m going to share a little color theory with you. This week we’ll be focusing on using the color purple in marketing.
I know, I know. Color Theory? That sounds like school, right? Well, think of it more like PSYCHOLOGY!
Yep, your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.
𝘉𝘶𝘵, you can also think about what the colors represent. Are they a good fit for your type of business?? Certain colors evoke certain types of feelings in people when they see it.
𝙄𝙣 𝙏𝙝𝙚 𝘽𝙧𝙖𝙣𝙙 𝘽𝙤𝙭, 𝙮𝙤𝙪’𝙡𝙡 𝙛𝙞𝙣𝙙 𝙩𝙝𝙧𝙚𝙚 𝙩𝙝𝙞𝙣𝙜𝙨….
1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗕𝗼𝘅 𝗵𝗲𝗿𝗲:
𝗡𝗼𝘄, 𝗼𝗻𝘁𝗼 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸’𝘀 𝗛𝗨𝗘!
𝗤𝘂𝗶𝗰𝗸 𝗚𝗹𝗮𝗻𝗰𝗲 𝗣𝘂𝗿𝗽𝗹𝗲 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗤𝘂𝗮𝗹𝗶𝘁𝗶𝗲𝘀:
- Made of Red & Blue
- Considered a ‘Cool’ Color
- Color Wheel Complementary Color: Yellow
- Analogous Colors: Red Violet, Purple, Blue Violet
𝘗𝘶𝘳𝘱𝘭𝘦 𝘪𝘴 𝘢 𝘤𝘰𝘭𝘰𝘳 𝘰𝘧 𝘣𝘢𝘭𝘢𝘯𝘤𝘦. It’s made from red (a very intense color) and blue (a very calming color). By bringing both of those colors together, purple gives off a very balanced feeling to it.
𝗣𝘂𝗿𝗽𝗹𝗲 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼 𝘂𝘀𝗲 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲𝘀𝗲 𝗳𝗶𝗲𝗹𝗱𝘀:
𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻, 𝗥𝗲𝗹𝗶𝗴𝗶𝗼𝗻/𝗦𝗽𝗶𝗿𝗶𝘁𝘂𝗮𝗹, 𝗟𝘂𝘅𝘂𝗿𝘆, 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆
Purple in marketing is often associated with the following:
wisdom, dignity, independence, creativity, mystery, and magic as well as spirituality, royalty, and wealth.
- A light purple lends towards more feminine energy
- Bright purple is more toward richness and power
- Dark purple can have more of a sense of sadness or frustration
𝗧𝗵𝗲 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝗽𝘂𝗿𝗽𝗹𝗲 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:
This color can trigger 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺.
It can 𝘶𝘱𝘭𝘪𝘧𝘵.
And it can 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘤𝘢𝘭𝘮 in a time of anxiety or nervousness.
Purple is not used as often as its primary counterparts, therefore, it will stand out a bit if chosen as a brand color. Just choose the tone (the lightness/darkness) of your purple wisely, to evoke the feeling you want your brand to represent!