Purple in Marketing: Using Color in Branding

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Color in Marketing Series: Week 1

Using the Color Purple in Marketing | The Radiance Mindset | www.theradiancemindset.com


Quick Glance Purple in Marketing Qualities

  • Made of Red & Blue
  • Considered a ‘Cool’ Color
  • Color Wheel Complementary Color: Yellow
  • Analogous Colors: Red Violet, Purple, Blue Violet


𝘗𝘶𝘳𝘱𝘭𝘦 𝘪𝘴 𝘢 𝘤𝘰𝘭𝘰𝘳 𝘰𝘧 𝘣𝘢𝘭𝘢𝘯𝘤𝘦. It’s made from red (a very intense color) and blue (a very calming color). By bringing both of those colors together, purple gives off a very balanced feeling to it.


Purple in marketing is great to use for brands in these fields:
𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻, 𝗥𝗲𝗹𝗶𝗴𝗶𝗼𝗻/𝗦𝗽𝗶𝗿𝗶𝘁𝘂𝗮𝗹, 𝗟𝘂𝘅𝘂𝗿𝘆, 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆


Purple in marketing is often associated with the following:
wisdom, dignity, independence, creativity, mystery, and magic as well as spirituality, royalty, and wealth.

  • A light purple lends towards more feminine energy
  • Bright purple is more toward richness and power
  • Dark purple can have more of a sense of sadness or frustration


𝗧𝗵𝗲 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝗽𝘂𝗿𝗽𝗹𝗲 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:
This color can trigger 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺.
It can 𝘶𝘱𝘭𝘪𝘧𝘵.
And it can 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘤𝘢𝘭𝘮 in a time of anxiety or nervousness.


Purple is not used as often as its primary counterparts, therefore, it will stand out a bit if chosen as a brand color. Just choose the tone (the lightness/darkness) of your purple wisely, to evoke the feeling you want your brand to represent!


6 Pre-made Purple Color Palettes to use

Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.


𝘉𝘶𝘵, you can also think about what the colors represent. Are they a good fit for your type of business?? Certain colors evoke certain types of feelings in people when they see it. Be sure you’re using colors that represent what you want your business to reflect!


𝙄𝙣 𝙏𝙝𝙚 𝘽𝙧𝙖𝙣𝙙 𝘽𝙤𝙭, 𝙮𝙤𝙪’𝙡𝙡 𝙛𝙞𝙣𝙙 𝙩𝙝𝙧𝙚𝙚 𝙩𝙝𝙞𝙣𝙜𝙨….
1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗕𝗼𝘅 𝗵𝗲𝗿𝗲:
𝗵𝘁𝘁𝗽𝘀://𝘁𝗵𝗲𝗿𝗮𝗱𝗶𝗮𝗻𝗰𝗲𝗺𝗶𝗻𝗱𝘀𝗲𝘁.𝗰𝗼𝗺/𝗕𝗿𝗮𝗻𝗱𝗕𝗼𝘅

READ  Fall Theme Social Media Ideas


𝘚𝘰𝘶𝘳𝘤𝘦𝘴:
𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘤𝘰𝘭𝘰𝘳𝘱𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺.𝘰𝘳𝘨/𝘱𝘶𝘳𝘱𝘭𝘦/
𝘩𝘵𝘵𝘱://𝘸𝘸𝘸.𝘢𝘳𝘵𝘪𝘵𝘶𝘥𝘦𝘴𝘥𝘦𝘴𝘪𝘨𝘯.𝘤𝘰𝘮/𝘱𝘶𝘳𝘱𝘭𝘦-𝘤𝘰𝘭𝘰𝘳-𝘱𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺/

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Other Colors in the Series:

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