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Color in Marketing Series: Week 3
Quick Glance Turquoise & Teal in Marketing Qualities
- Mixture of Blue and Green
- Considered a ‘Cool’ Color
- Color Wheel Complementary Color: Red Orange
- Analogous Colors: Green, Blue Green (Teal), Blue, Blue Violet
Teal is a color of restfulness, mental and spiritual balance. It’s made from blue (a color of tranquil stability) and green (optimistic color). By bringing both of those colors together, teal creates a reflective mood and provokes thinking.
𝗧𝗵𝗲 𝗰𝗼𝗹𝗼𝗿 𝘁𝗲𝗮𝗹 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼 𝘂𝘀𝗲 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲𝘀𝗲 𝗳𝗶𝗲𝗹𝗱𝘀:
𝗗𝗲𝘀𝗶𝗴𝗻, 𝗝𝗲𝘄𝗲𝗹𝗿𝘆, 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱𝘀
The color Teal in marketing is often associated with the following:
𝗰𝗹𝗮𝗿𝗶𝘁𝘆, 𝗶𝗱𝗲𝗮𝗹𝗶𝘀𝗺, 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝗰𝗼𝗺𝗽𝗮𝘀𝘀𝗶𝗼𝗻, 𝘀𝗲𝗹𝗳-𝘀𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆, 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗺, 𝗵𝗲𝗮𝗹𝗶𝗻𝗴, 𝘂𝗻𝗶𝗾𝘂𝗲𝗻𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲.
- A lighter/brighter teal triggers creativity and thinking.
- Medium teal is calming, relaxing, sophistication, femininity.
- Dark teal can be associated with pretentiousness.
The 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹/𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 of teal:
This color can trigger 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺 and 𝘦𝘯𝘦𝘳𝘨𝘺.
It gives a sense of 𝘳𝘦𝘴𝘵𝘰𝘳𝘢𝘵𝘪𝘷𝘦 𝘤𝘢𝘭𝘮.
And it can encourage 𝘪𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘴𝘪𝘰𝘯 and 𝘳𝘦𝘴𝘦𝘳𝘷𝘦𝘥 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳 traits.
Studies have shown that blue and green are the top two favorite colors of Americans polled. Teal in marketing is the happy medium between these two colors.
It is grounding in that it is a common sight in the natural world: tropical lagoons, dense jungles, peacock features, and oceans.
6 Pre-made Teal in Marketing Color Palettes to use
Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.
𝘉𝘶𝘵, you can also think about what the colors represent. Are they a good fit for your type of business?? Certain colors evoke certain types of feelings in people when they see it. Be sure you’re using colors that represent what you want your business to reflect!
𝙄𝙣 𝙏𝙝𝙚 𝘽𝙧𝙖𝙣𝙙 𝘽𝙤𝙭, 𝙮𝙤𝙪’𝙡𝙡 𝙛𝙞𝙣𝙙 𝙩𝙝𝙧𝙚𝙚 𝙩𝙝𝙞𝙣𝙜𝙨….
1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗕𝗼𝘅 𝗵𝗲𝗿𝗲: