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Color in Marketing Series: Week 3
Quick Glance Turquoise & Teal in Marketing Qualities
- Mixture of Blue and Green
- Considered a ‘Cool’ Color
- Color Wheel Complementary Color: Red Orange
- Analogous Colors: Green, Blue Green (Teal), Blue, Blue Violet
Teal is a color of restfulness, mental and spiritual balance. It’s made from blue (a color of tranquil stability) and green (optimistic color). By bringing both of those colors together, teal creates a reflective mood and provokes thinking.
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The color Teal in marketing is often associated with the following:
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- A lighter/brighter teal triggers creativity and thinking.
- Medium teal is calming, relaxing, sophistication, femininity.
- Dark teal can be associated with pretentiousness.
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Studies have shown that blue and green are the top two favorite colors of Americans polled. Teal in marketing is the happy medium between these two colors.
It is grounding in that it is a common sight in the natural world: tropical lagoons, dense jungles, peacock features, and oceans.
6 Pre-made Teal in Marketing Color Palettes to use
Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.
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1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
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