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Color in Marketing Series: Week 5
Quick Glance Yellow in Marketing Qualities
- Primary Color
- Considered a ‘Warm’ Color
- Color Wheel Complementary Color: Purple
- Analogous Colors: Yellow Orange, Yellow, Yellow Green
𝘠𝘦𝘭𝘭𝘰𝘸 𝘪𝘴 𝘢 𝘸𝘢𝘳𝘮 𝘩𝘢𝘱𝘱𝘺 𝘤𝘰𝘭𝘰𝘳 with a sense of cheerfulness and playfulness about it. It is the most noticeable color to the human eye. And in general best to use it as a highlight color.
𝗧𝗵𝗲 𝗰𝗼𝗹𝗼𝗿 𝗬𝗲𝗹𝗹𝗼𝘄 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼 𝘂𝘀𝗲 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲𝘀𝗲 𝗳𝗶𝗲𝗹𝗱𝘀:
𝗖𝗵𝗶𝗹𝗱𝗿𝗲𝗻’𝘀 𝗖𝗹𝗼𝘁𝗵𝗶𝗻𝗴, 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹, 𝗧𝗼𝘆𝘀, 𝗮𝗻𝗱 𝗙𝗼𝗼𝗱 𝗕𝗿𝗮𝗻𝗱𝘀
The color Yellow in marketing is often associated with the following:
𝘄𝗮𝗿𝗺𝘁𝗵, 𝗰𝗵𝗲𝗲𝗿𝗳𝘂𝗹𝗻𝗲𝘀𝘀, 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗺𝗲𝗻𝘁𝗮𝗹 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆, 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗺𝘂𝘀𝗰𝗹𝗲 𝗲𝗻𝗲𝗿𝗴𝘆, 𝗵𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀, 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗶𝘁𝘆, 𝗰𝗹𝗮𝗿𝗶𝘁𝘆, 𝗲𝗻𝗲𝗿𝗴𝘆, 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗺
- Lighter yellows mean a lack of confidence but encourage creative thinking.
- Bright yellow is great for clearing the mind.
- Dark yellow is the color of a cynic or complainer.
𝗧𝗵𝗲 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹/𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝘆𝗲𝗹𝗹𝗼𝘄:
This color 𝘴𝘵𝘪𝘮𝘶𝘭𝘢𝘵𝘦𝘴 𝘮𝘦𝘯𝘵𝘢𝘭 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘺 and the logical side of the brain.
It helps with 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯 𝘮𝘢𝘬𝘪𝘯𝘨.
And 𝘪𝘵 𝘤𝘢𝘯 𝘤𝘢𝘶𝘴𝘦 𝘢𝘯𝘹𝘪𝘦𝘵𝘺, nervousness and critical judgment in too large quantities.
Yellow is optimistic, uplifting and illuminating. It promotes wisdom, inspires creative thinking and original thought. It is a great color for children’s products because of the it is stimulating to both their mind and their creativity. The idea of someone holding a yellow lightbulb over their head to represent ‘ideas’ is a perfect representation of what this color means.
6 Pre-made Yellow in Marketing Color Palettes to use
Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.
𝘉𝘶𝘵, you can also think about what the colors represent. Are they a good fit for your type of business?? Certain colors evoke certain types of feelings in people when they see it. Be sure you’re using colors that represent what you want your business to reflect!
𝙄𝙣 𝙏𝙝𝙚 𝘽𝙧𝙖𝙣𝙙 𝘽𝙤𝙭, 𝙮𝙤𝙪’𝙡𝙡 𝙛𝙞𝙣𝙙 𝙩𝙝𝙧𝙚𝙚 𝙩𝙝𝙞𝙣𝙜𝙨….
1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗕𝗼𝘅 𝗵𝗲𝗿𝗲: