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More than anything else, I’m the MOST excited for this feature of The Radiance Mindset! This will be a recurring segment where I introduce you to amazing and inspiring female business owners!
I am humbled that Julie Ball, founder the Sparkle Hustle Grow subscription box agreed to be our first Glow-Getter!! Please enjoy a little look into her business! P.S. Isn’t she adorable?! I love that photo of her! Subscription Boxes
Meet Julie Ball Subscription Boxes
Bio: Julie Ball is the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. Julie is an author, speaker, community builder, subscription box coach– featured in Forbes, Business Insider, Thrive Global, POPSUGAR, Mashable, and Buzzfeed.
How did the idea for Sparkle Hustle Grow come about?
After running a successful all-female website design & development firm for 6 years, I wanted to get out from behind the screen. I wanted a tangible product, something to reignite my work “flow.” Then, I watched a Facebook Live where a friend & colleague of mine made a statement that really stuck with me. She was talking about feeling overwhelmed in her business and stated her mantra of “Don’t Worry Alone.” I wish I had heard this 6+ years earlier. I was worrying alone. Subscription Boxes
I felt like I was on a deserted island. I had no fellow entrepreneur friends, only a few clients at the time, and I was quickly doubting that I was cut out for this. I went through all the feelings. Sadness, loneliness, disappointment, fear. Fortunately, after some self-reflection and chatting about it with a few colleagues, I had a lightbulb moment and realized… I thrive in community. But where were my people?
I know how critical it is to surround myself with like-minded people but I hadn’t taken the time to find my “new” people (after leaving corporate America). This realization, coupled with my biggest inspiration, the female entrepreneur community, is what led me to start Sparkle Hustle Grow, a monthly subscription box + online community for female entrepreneurs. Taking my knowledge of the entrepreneurial world and key products that had helped me grow my own business, I combined them into one product, delivered monthly in a fun-to-open package and through this, have been able to help fellow boss ladies on their journeys toward success. Subscription Boxes
How long was Sparkle Hustle Grow in the works before you launched it?
I came up with the idea in the summer of 2016 and pre-launched in Sept 2016. Our first boxes shipped mid-October 2016.
Is this your first adventure into having your own business? If not, tell us briefly about your past experience.
No – I actually launched my first business, Grow Web Marketing, in 2011 while I was pregnant with my daughter, McKenna. Grow Web was an all-female website design + development agency. I recently closed down shop to focus full-time on Sparkle Hustle Grow and Subscription Box Bootcamp. Subscription Boxes
What is one moment that stands out to you where you just knew that SHG was really going to work?
In January 2017, I attended the Boss-Mom Retreat, hosted by Dana Malstaff. I was surrounded by 100 smart women raising their businesses and their babies. Through that event, I gained validation for my concept and the confidence to follow through with it on a larger scale.
Self-discipline and staying productive are the hardest things for me as a business owner. What is the hardest thing for you when it comes to running your own business?
I’m guilty of wanting to launch too many things to level up our product + service. In fact, one month my goal was literally “Don’t launch anything new.” I’m learning to peel back the layers and identify what my customers want and what is just fluff.
What is the BEST thing about owning your own business?
The best thing is calling the shots. I can give myself permission to take a sick day when needed and to spend the budget as I see fit. I can make heart-centered decisions based on what’s best for my business, my family and my customers…not what’s best for the “man.”
What is the WORST thing about owning your own business?
The worst thing for me is the money management. I did a ton of money mindset work in 2018 to prepare me for leveling up, but I still have a lot of work to do to better understand managing the money. I’m lucky enough to have an amazing accountant! Subscription Boxes
What is one piece of advice you can give to someone thinking about creating their own business?
The best way to start is to just start – dive in and go for it! We all fail at times, but if you don’t even try, you have 0% chance of success!
You can try out the amazing Sparkle Hustle Grow box here! I have been a member since April 2017 and absolutely love receiving my pink box or mailer (there’s two options!) in my mailbox each month! And if you’re interested in creating your OWN subscription box business. Be sure to check out Julie’s Subscription Box Bootcamp when the next class opens up!