Personal branding and building your brand story are all the rage right now. Small business owners should have a strong awareness of what their brand is, how it is perceived in the world, and the elements that go into creating their brand image. One of the most fun aspects of creating your brand can . . .
While perusing Facebook groups online, I often see someone post some variation of this question: "Instead of followers, how do I get more leads?" While it is easy to give an answer to this question" (Hint...answer = build relationships). The WHY and the HOW of building relationships online can be . . .
Every social media platform has its own personality and purpose. Facebook is for community-building. Instagram is a visual billboard. Pinterest is a search engine. Yep! You heard that right. It's not a visual scrapbook or meant to be anything other than, a VISUAL SEARCH ENGINE. And because people . . .
It's always exciting when the Pantone Color of the Year is announced at the beginning of December. And once you know what that color is, you can't help but see it EVERYWHERE! You can absolutely take advantage of this in your social media marketing because those who pay attention to such things will . . .