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It’s always exciting when the Pantone Color of the Year is announced at the beginning of December. And once you know what that color is, you can’t help but see it EVERYWHERE! You can absolutely take advantage of this in your social media marketing because those who pay attention to such things will notice it right away! I highly recommend using the 2020 Color of the Year in some of your brand graphics to encourage your audience to stop their scroll and take a closer look!
The 2020 Color of the Year is a vibrant color called Classic Blue. This is a very traditional and safe color choice. It speaks of stability and dependability. While Pantone releases a single color of the year, they also release a spring/summer palette of gorgeous colors as well as one for fall/winter.
While any color can used in your business branding, it’s also fun (and also smart) to incorporate this color each year in a few of your graphics throughout your social media marketing strategy. Because the color of the year is seen in fashion at your favorite clothing stores, housewares and accessories at places like Target, and some of the newest makeup palettes, your customer’s eye will become trained to notice it.
By using the 2020 Color of the year in your graphics, you can catch their eye because it’s a familiar color to their brain. And hopefully that will result in stopping their scroll, and having them take a closer look at your content. Also, it is a trending topic this time of year on the interwebs so that always helps catch their eye as well!
I want to share a few examples of how you can incorporate the Color of the Year. And different ways the color can be brought nonchalantly into your graphics.
Use Products You Sell That Feature the Color of the Year
Do you sell any products where you can capitalize on the current Color of the Year? If so, feature those! Here, Tara is showing off a BeneYou mani in the color: Frostbite. How cute is this?!
Wear the Color in Your Selfies!
Take a look! My gorgeous friend, Amy is wearing these amazing blue earrings in her selfie for her customer group to show off the Noonday Jewelry Collection.
In the image below from Instagram, not only is Elena wearing a Classic Blue color, she found a background with blue in it. (And used a fun trick! She’s not really standing in front of this tree. She took a selfie in her sweater, and used removebg.com to remove the actual background and placed herself in front of a stock photo she found that matched! So smart!)
Use the 2020 Color of the Year in the Background of Your Images
While looking around for Insta-walls to take photos for your social media images, grab one or two in front of a blue wall this year and post it! Here’s a great example from Leslie at 3 Step Strategy. Her business brand colors are not even close to blue. They are orange, green, and yellow. But this is an awesome photo of her in front of a blue wall that is sure to turn heads….or your eyes right to her on your Facebook feed!
Use the Color as Your Text in Graphics You Create!
If you are the type of person who creates your own graphics, you can use Classic Blue as your text color or in the background of your graphics. Simply put in the hex code: #0F4C81 where you choose your text color in your favorite app and design away!
Here is an example of a graphic I created with blue in it:
Use Stock Images That Feature Similar Hues to the Color of the Year
There are MANY stock photos sites out there. Both free as well as paid. Without a doubt, my most favorite site is Pixistock! Alicia takes beautiful flat lay images and you can sort through her site by COLOR! It’s fabulous!
Here are a couple examples of some of her images that you could use to incorporate shades of Classic Blue in your graphics:
If you’re a true design geek like me, don’t miss out on taking a look at the Tools for Designers on the Pantone site! You can find great inspiration for color palettes and so much more!
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