Green in Marketing: Using Color in Branding

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Color in Marketing Series: Week 4

Using the color Green in Marketing | The Radiance Mindset | www.theradiancemindset.com


Quick Glance Green in Marketing Qualities

  • Mixture of Blue and Yellow
  • Considered a ‘Cool’ Color
  • Color Wheel Complementary Color: Red
  • Analogous Colors: Yellow Green, Green, Blue Greent


The color green is one of balance, calm, and harmony. It’s made from blue (a color of security and trust) and yellow (optimism and youthfulness).


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The color Green in marketing is often associated with the following:
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  • Lighter shades of green: lean closer to yellow on the color wheel and indicate freshness
  • Medium greens symbolize renewal and growth.
  • Dark greens can be associated with stability and growth.
Using the color Green in Marketing | The Radiance Mindset | www.theradiancemindset.com


The ?????????????/???????? ??????? of green:
This color resonates with ????? ?????? and ?????????.
It ??????? the soul and mind.
And it can leave you ??????? ?????? & ??????.

Green is the most common color found in nature. This explains why we often feel good when we are out in the open and outside.

It is grounding because it is a common sight in the natural world: tropical lagoons, dense jungles, peacock features, and oceans.

Green is known for being an incredible flexible color!


6 Pre-made Green in Marketing Color Palettes to use

Using the color Green in Marketing | The Radiance Mindset | www.theradiancemindset.com
Using the color Green in Marketing | The Radiance Mindset | www.theradiancemindset.com

Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.


???, you can also think about what the colors represent. Are they a good fit for your type of business?? Certain colors evoke certain types of feelings in people when they see it. Be sure you’re using colors that represent what you want your business to reflect!


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1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
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Using the color Green in Marketing | The Radiance Mindset | www.theradiancemindset.com
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Other Colors in the Series:

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