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Color in Marketing Series: Week 4
Quick Glance Green in Marketing Qualities
- Mixture of Blue and Yellow
- Considered a ‘Cool’ Color
- Color Wheel Complementary Color: Red
- Analogous Colors: Yellow Green, Green, Blue Greent
The color green is one of balance, calm, and harmony. It’s made from blue (a color of security and trust) and yellow (optimism and youthfulness).
𝗧𝗵𝗲 𝗰𝗼𝗹𝗼𝗿 𝗚𝗿𝗲𝗲𝗻 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼 𝘂𝘀𝗲 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲𝘀𝗲 𝗳𝗶𝗲𝗹𝗱𝘀:
𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹, 𝗛𝗲𝗮𝗹𝘁𝗵, 𝗮𝗻𝗱 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗕𝗿𝗮𝗻𝗱𝘀
The color Green in marketing is often associated with the following:
𝗬𝗼𝘂𝘁𝗵𝗳𝘂𝗹, 𝗣𝗹𝗮𝘆𝗳𝘂𝗹, 𝗥𝗲𝗯𝗶𝗿𝘁𝗵, 𝗡𝗮𝘁𝘂𝗿𝗲, 𝗡𝗲𝘄 𝗕𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴𝘀, 𝗚𝗿𝗼𝘄𝘁𝗵, 𝗛𝗮𝗿𝗺𝗼𝗻𝘆, 𝗠𝗼𝘁𝗵𝗲𝗿 𝗘𝗮𝗿𝘁𝗵, 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗶𝘁𝘆, 𝗥𝗲𝗻𝗲𝘄𝗮𝗹, 𝗦𝗲𝗹𝗳-𝗰𝗼𝗻𝘁𝗿𝗼𝗹
- Lighter shades of green: lean closer to yellow on the color wheel and indicate freshness
- Medium greens symbolize renewal and growth.
- Dark greens can be associated with stability and growth.
The 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹/𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 of green:
This color resonates with 𝘪𝘯𝘯𝘦𝘳 𝘦𝘯𝘦𝘳𝘨𝘺 and 𝘳𝘦𝘣𝘢𝘭𝘢𝘯𝘤𝘦.
It 𝘴𝘰𝘰𝘵𝘩𝘦𝘴 the soul and mind.
And it can leave you 𝘧𝘦𝘦𝘭𝘪𝘯𝘨 𝘳𝘦𝘴𝘵𝘦𝘥 & 𝘴𝘦𝘤𝘶𝘳𝘦.
Green is the most common color found in nature. This explains why we often feel good when we are out in the open and outside.
It is grounding because it is a common sight in the natural world: tropical lagoons, dense jungles, peacock features, and oceans.
Green is known for being an incredible flexible color!
6 Pre-made Green in Marketing Color Palettes to use
Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.
𝘉𝘶𝘵, you can also think about what the colors represent. Are they a good fit for your type of business?? Certain colors evoke certain types of feelings in people when they see it. Be sure you’re using colors that represent what you want your business to reflect!
𝙄𝙣 𝙏𝙝𝙚 𝘽𝙧𝙖𝙣𝙙 𝘽𝙤𝙭, 𝙮𝙤𝙪’𝙡𝙡 𝙛𝙞𝙣𝙙 𝙩𝙝𝙧𝙚𝙚 𝙩𝙝𝙞𝙣𝙜𝙨….
1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗕𝗼𝘅 𝗵𝗲𝗿𝗲: