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Color in Marketing Series: Week 4
Quick Glance Green in Marketing Qualities
- Mixture of Blue and Yellow
- Considered a ‘Cool’ Color
- Color Wheel Complementary Color: Red
- Analogous Colors: Yellow Green, Green, Blue Greent
The color green is one of balance, calm, and harmony. It’s made from blue (a color of security and trust) and yellow (optimism and youthfulness).
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The color Green in marketing is often associated with the following:
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- Lighter shades of green: lean closer to yellow on the color wheel and indicate freshness
- Medium greens symbolize renewal and growth.
- Dark greens can be associated with stability and growth.
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Green is the most common color found in nature. This explains why we often feel good when we are out in the open and outside.
It is grounding because it is a common sight in the natural world: tropical lagoons, dense jungles, peacock features, and oceans.
Green is known for being an incredible flexible color!
6 Pre-made Green in Marketing Color Palettes to use
Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.
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1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
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