Blue in Marketing: Using Color in Branding

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Color in Marketing Series: Week 2


Quick Glance Blue in Marketing Qualities

  • Primary Color
  • Considered a ‘Cool’ Color
  • Color Wheel Complementary Color: Orange
  • Analogous Colors: Blue Violet, Blue, Blue Green


๐ต๐‘™๐‘ข๐‘’ ๐˜ช๐˜ด ๐˜ข ๐˜ค๐˜ฐ๐˜ญ๐˜ฐ๐˜ณ ๐˜ฐ๐˜ง ๐‘๐‘’๐‘Ž๐‘๐‘’.


๐—ง๐—ต๐—ฒ ๐—ฐ๐—ผ๐—น๐—ผ๐—ฟ ๐—•๐—น๐˜‚๐—ฒ ๐—ถ๐˜€ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐˜๐—ผ ๐˜‚๐˜€๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ๐˜€๐—ฒ ๐—ณ๐—ถ๐—ฒ๐—น๐—ฑ๐˜€:
๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ, ๐—–๐—ผ๐—ฟ๐—ฝ๐—ผ๐—ฟ๐—ฎ๐˜๐—ฒ, ๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น, ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€


The color Blue in marketing is often associated with the following:
๐˜๐—ฟ๐˜‚๐˜€๐˜, ๐—ฑ๐—ฒ๐—ฝ๐—ฒ๐—ป๐—ฑ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†, ๐˜€๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ถ๐˜๐˜†, ๐—ถ๐—ป๐˜๐—ฒ๐—น๐—น๐—ถ๐—ด๐—ฒ๐—ป๐—ฐ๐—ฒ, ๐—ฐ๐—ผ๐—ป๐—ณ๐—ถ๐—ฑ๐—ฒ๐—ป๐—ฐ๐—ฒ, ๐—ฎ๐—น๐—ผ๐—ผ๐—ณ๐—ป๐—ฒ๐˜€๐˜€, ๐—ฎ๐—ป๐—ฑ ๐˜‚๐—ป๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐˜๐—ถ๐˜‡๐—ถ๐—ป๐—ด.

  • *A light blue tiggers creativity
  • *Sky blue is calming, relaxing and suggests safety.
  • *Dark blue can be associated with intelligence but it also gives off the air of no emotion.


๐—ง๐—ต๐—ฒ ๐—ฝ๐˜€๐˜†๐—ฐ๐—ต๐—ผ๐—น๐—ผ๐—ด๐—ถ๐—ฐ๐—ฎ๐—น/๐—ฝ๐—ต๐˜†๐˜€๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐˜€ ๐—ผ๐—ณ ๐—ฏ๐—น๐˜‚๐—ฒ:
This color can trigger ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ช๐˜ท๐˜ช๐˜ต๐˜บ and ๐‘๐‘Ÿ๐‘œ๐‘‘๐‘ข๐‘๐‘ก๐‘–๐‘ฃ๐‘–๐‘ก๐‘ฆ.
It gives a sense of ๐‘ ๐‘ก๐‘Ÿ๐‘’๐‘›๐‘”๐‘กโ„Ž.
And it can ๐‘ ๐‘™๐‘œ๐‘ค๐‘  ๐‘กโ„Ž๐‘’ ๐‘๐‘ข๐‘™๐‘ ๐‘’ and ๐‘Ÿ๐‘’๐‘‘๐‘ข๐‘๐‘’๐‘  ๐‘Ž๐‘๐‘๐‘’๐‘ก๐‘–๐‘ก๐‘’.


Studies have shown that blue is the most universally favored color! It relates to trust and helps with customer loyalty. It has an interesting effect of relaxing and calming, but also stimulating the mind at the same time. It’s good to surround yourself with blue when you’re working or really need to concentration on something.


6 Pre-made Blue in Marketing Color Palettes to use

Using the color blue in marketing | The Radiance Mindset | www.theradiancemindset.com
Using the color blue in marketing | The Radiance Mindset | www.theradiancemindset.com

Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.


๐˜‰๐˜ถ๐˜ต, you can also think about what the colors represent. Are they a good fit for your type of business?? Certain colors evoke certain types of feelings in people when they see it. Be sure you’re using colors that represent what you want your business to reflect!


๐™„๐™ฃ ๐™๐™๐™š ๐˜ฝ๐™ง๐™–๐™ฃ๐™™ ๐˜ฝ๐™ค๐™ญ, ๐™ฎ๐™ค๐™ช’๐™ก๐™ก ๐™›๐™ž๐™ฃ๐™™ ๐™ฉ๐™๐™ง๐™š๐™š ๐™ฉ๐™๐™ž๐™ฃ๐™œ๐™จ….
1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐˜๐—ต๐—ฒ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—•๐—ผ๐˜… ๐—ต๐—ฒ๐—ฟ๐—ฒ:
๐—ต๐˜๐˜๐—ฝ๐˜€://๐˜๐—ต๐—ฒ๐—ฟ๐—ฎ๐—ฑ๐—ถ๐—ฎ๐—ป๐—ฐ๐—ฒ๐—บ๐—ถ๐—ป๐—ฑ๐˜€๐—ฒ๐˜.๐—ฐ๐—ผ๐—บ/๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—•๐—ผ๐˜…

READ  Girl, Stop Apologizing by Rachel Hollis -- Book Review


๐˜š๐˜ฐ๐˜ถ๐˜ณ๐˜ค๐˜ฆ๐˜ด:
๐˜ฉ๐˜ต๐˜ต๐˜ฑ๐˜ด://๐˜ธ๐˜ธ๐˜ธ.๐˜ค๐˜ฐ๐˜ญ๐˜ฐ๐˜ณ๐˜ฑ๐˜ด๐˜บ๐˜ค๐˜ฉ๐˜ฐ๐˜ญ๐˜ฐ๐˜จ๐˜บ.๐˜ฐ๐˜ณ๐˜จ/๐˜ฃ๐˜ญ๐˜ถ๐˜ฆ
๐˜ฉ๐˜ต๐˜ต๐˜ฑ://๐˜ธ๐˜ธ๐˜ธ.๐˜ข๐˜ณ๐˜ต๐˜ช๐˜ต๐˜ถ๐˜ฅ๐˜ฆ๐˜ด๐˜ฅ๐˜ฆ๐˜ด๐˜ช๐˜จ๐˜ฏ.๐˜ค๐˜ฐ๐˜ฎ/๐˜ฃ๐˜ญ๐˜ถ๐˜ฆ-๐˜ค๐˜ฐ๐˜ญ๐˜ฐ๐˜ณ-๐˜ฑ๐˜ด๐˜บ๐˜ค๐˜ฉ๐˜ฐ๐˜ญ๐˜ฐ๐˜จ๐˜บ/

Using the color blue in marketing | The Radiance Mindset | www.theradiancemindset.com
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Other Colors in the Series:

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