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Color in Marketing Series: Week 2
Quick Glance Blue in Marketing Qualities
- Primary Color
- Considered a ‘Cool’ Color
- Color Wheel Complementary Color: Orange
- Analogous Colors: Blue Violet, Blue, Blue Green
𝐵𝑙𝑢𝑒 𝘪𝘴 𝘢 𝘤𝘰𝘭𝘰𝘳 𝘰𝘧 𝑝𝑒𝑎𝑐𝑒.
𝗧𝗵𝗲 𝗰𝗼𝗹𝗼𝗿 𝗕𝗹𝘂𝗲 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼 𝘂𝘀𝗲 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲𝘀𝗲 𝗳𝗶𝗲𝗹𝗱𝘀:
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲, 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲, 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹, 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱𝘀
The color Blue in marketing is often associated with the following:
𝘁𝗿𝘂𝘀𝘁, 𝗱𝗲𝗽𝗲𝗻𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝘀𝗲𝗿𝗲𝗻𝗶𝘁𝘆, 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲, 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲, 𝗮𝗹𝗼𝗼𝗳𝗻𝗲𝘀𝘀, 𝗮𝗻𝗱 𝘂𝗻𝗮𝗽𝗽𝗲𝘁𝗶𝘇𝗶𝗻𝗴.
- *A light blue tiggers creativity
- *Sky blue is calming, relaxing and suggests safety.
- *Dark blue can be associated with intelligence but it also gives off the air of no emotion.
𝗧𝗵𝗲 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹/𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝗯𝗹𝘂𝗲:
This color can trigger 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺 and 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑣𝑖𝑡𝑦.
It gives a sense of 𝑠𝑡𝑟𝑒𝑛𝑔𝑡ℎ.
And it can 𝑠𝑙𝑜𝑤𝑠 𝑡ℎ𝑒 𝑝𝑢𝑙𝑠𝑒 and 𝑟𝑒𝑑𝑢𝑐𝑒𝑠 𝑎𝑝𝑝𝑒𝑡𝑖𝑡𝑒.
Studies have shown that blue is the most universally favored color! It relates to trust and helps with customer loyalty. It has an interesting effect of relaxing and calming, but also stimulating the mind at the same time. It’s good to surround yourself with blue when you’re working or really need to concentration on something.
6 Pre-made Blue in Marketing Color Palettes to use
Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.
𝘉𝘶𝘵, you can also think about what the colors represent. Are they a good fit for your type of business?? Certain colors evoke certain types of feelings in people when they see it. Be sure you’re using colors that represent what you want your business to reflect!
𝙄𝙣 𝙏𝙝𝙚 𝘽𝙧𝙖𝙣𝙙 𝘽𝙤𝙭, 𝙮𝙤𝙪’𝙡𝙡 𝙛𝙞𝙣𝙙 𝙩𝙝𝙧𝙚𝙚 𝙩𝙝𝙞𝙣𝙜𝙨….
1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗕𝗼𝘅 𝗵𝗲𝗿𝗲: