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Color in Marketing Series: Week 7
Quick Glance Red in Marketing Qualities
- Primary Color
- Considered a ‘Warm’ Color
- Color Wheel Complementary Color: Green
- Analogous Colors: Red Violet, Red, Red Orange
𝘙𝘦𝘥 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘴 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 more than any other color. Red has strong masculine energy and can be linked to strength and power.
𝗧𝗵𝗲 𝗰𝗼𝗹𝗼𝗿 𝗥𝗲𝗱 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼 𝘂𝘀𝗲 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲𝘀𝗲 𝗳𝗶𝗲𝗹𝗱𝘀:
𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹, 𝗠𝗮𝘀𝗰𝘂𝗹𝗶𝗻𝗲, 𝗮𝗻𝗱 𝗔𝗰𝘁𝗶𝗼𝗻-𝗢𝗿𝗶𝗲𝗻𝘁𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀
The color Red is often associated with the following:
𝗮𝘀𝘀𝗲𝗿𝘁𝗶𝘃𝗲, 𝗱𝗮𝗿𝗶𝗻𝗴, 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲𝗱, 𝗲𝗻𝗲𝗿𝗴𝗲𝘁𝗶𝗰, 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹, 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝗶𝗰, 𝗶𝗺𝗽𝘂𝗹𝘀𝗶𝘃𝗲, 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴, 𝗮𝗴𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲, 𝗮𝗰𝘁𝗶𝗼𝗻, 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗰𝗼𝘂𝗿𝗮𝗴𝗲
- Brighter Reds imply more energy
- Darker Reds represent action that is more sophisticated/restrained.
- Too much red leave a person feeling alert and stressed.
𝗧𝗵𝗲 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹/𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝙧𝙚𝙙:
This color promotes 𝘢𝘮𝘣𝘪𝘵𝘪𝘰𝘯 and 𝘥𝘦𝘵𝘦𝘳𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯.
It signifies a 𝘱𝘪𝘰𝘯𝘦𝘦𝘳𝘪𝘯𝘨 𝘴𝘱𝘪𝘳𝘪𝘵 and 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘲𝘶𝘢𝘭𝘪𝘵𝘪𝘦𝘴.
And it can enhance 𝘮𝘦𝘵𝘢𝘣𝘰𝘭𝘪𝘴𝘮/𝘢𝘱𝘱𝘦𝘵𝘪𝘵𝘦, 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘳𝘦𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯 𝘳𝘢𝘵𝘦 and 𝘳𝘢𝘪𝘴𝘦 𝘣𝘭𝘰𝘰𝘥 𝘱𝘳𝘦𝘴𝘴𝘶𝘳𝘦.
Red is a basic and important color, but one that needs to be used sparingly and intentionally. Pair with another color to help tone down the intensity of it. Use red accents on a neutral background to help draw attention to a single design element.
6 Pre-made Red in Marketing Color Palettes to use
Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.
𝘉𝘶𝘵, you can also think about what the colors represent. Are they a good fit for your type of business?? Certain colors evoke certain types of feelings in people when they see it. Be sure you’re using colors that represent what you want your business to reflect!
𝙄𝙣 𝙏𝙝𝙚 𝘽𝙧𝙖𝙣𝙙 𝘽𝙤𝙭, 𝙮𝙤𝙪’𝙡𝙡 𝙛𝙞𝙣𝙙 𝙩𝙝𝙧𝙚𝙚 𝙩𝙝𝙞𝙣𝙜𝙨….
1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗕𝗼𝘅 𝗵𝗲𝗿𝗲: