Red in Marketing: Using Color in Branding

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Color in Marketing Series: Week 7

Using Red in Marketing | The Radiance Mindset | www.theradaincemindset.com


Quick Glance Red in Marketing Qualities

  • Primary Color
  • Considered a ‘Warm’ Color
  • Color Wheel Complementary Color: Green
  • Analogous Colors: Red Violet, Red, Red Orange


??? ???????? ????????? more than any other color. Red has strong masculine energy and can be linked to strength and power.


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The color Red is often associated with the following:
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  • Brighter Reds imply more energy
  • Darker Reds represent action that is more sophisticated/restrained.
  • Too much red leave a person feeling alert and stressed.
Using Red in Marketing | The Radiance Mindset | www.theradaincemindset.com


??? ?????????????/???????? ??????? ?? ???:
This color promotes ???????? and ?????????????.
It signifies a ?????????? ?????? and ?????????? ?????????.
And it can enhance ??????????/????????, ???????? ??????????? ???? and ????? ????? ????????.


Red is a basic and important color, but one that needs to be used sparingly and intentionally. Pair with another color to help tone down the intensity of it. Use red accents on a neutral background to help draw attention to a single design element.


6 Pre-made Red in Marketing Color Palettes to use

Using Red in Marketing | The Radiance Mindset | www.theradaincemindset.com
Using Red in Marketing | The Radiance Mindset | www.theradaincemindset.com
Using Red in Marketing | The Radiance Mindset | www.theradaincemindset.com

Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.


???, you can also think about what the colors represent. Are they a good fit for your type of business?? Certain colors evoke certain types of feelings in people when they see it. Be sure you’re using colors that represent what you want your business to reflect!


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1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
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READ  Yellow in Marketing: Using Color in Branding


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Using Red in Marketing | The Radiance Mindset | www.theradaincemindset.com
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Other Colors in the Series:

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