Orange in Marketing: Using Color in Branding

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Color in Marketing Series: Week 6

Using Orange in Marketing | The Radiance Mindset | www.theradaincemindset.com


Quick Glance Orange in Marketing Qualities

  • Mixture of Red and Yellow
  • Considered a ‘Warm’ Color
  • Color Wheel Complementary Color: Blue
  • Analogous Colors: Red Orange, Orange, Yellow Orange


Orange is a color with a high degree of positivism and can be rejuvenating in difficult moments. It’s made from red (a high energy color) and yellow (optimistic color). By bringing both of those colors together, orange is more balanced and full of vitality. Orange can also represent new beginnings.


𝗧𝗵𝗲 𝗰𝗼𝗹𝗼𝗿 𝗢𝗿𝗮𝗻𝗴𝗲 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼 𝘂𝘀𝗲 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲𝘀𝗲 𝗳𝗶𝗲𝗹𝗱𝘀:
𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲, 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀, 𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝘀


The color Orange in marketing is often associated with the following:
𝘀𝘂𝗻𝘀𝗵𝗶𝗻𝗲, 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝗺, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝘀𝘂𝗰𝗰𝗲𝘀𝘀, 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗰𝗵𝗮𝗻𝗴𝗲, 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻, 𝗵𝗲𝗮𝗹𝘁𝗵, 𝗰𝗼𝗺𝗽𝗮𝘀𝘀𝗶𝗼𝗻, 𝗽𝗮𝘀𝘀𝗶𝗼𝗻, 𝗮𝗻𝗱 𝘄𝗮𝗿𝗺𝘁𝗵.

  • A lighter shade (like peach) promotes excellent communication and good manners.
  • Bright Orange represents vitality and self control as well as, journeys, adventure, and exciting activities.
  • A Burnt Orange is aggressive, prideful and evokes tension.
  • Dark Orange can be associated with an advantage taker or being selfish.
Using Orange in Marketing | The Radiance Mindset | www.theradaincemindset.com


The 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹/𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 of the color orange:
This color can stimulate the 𝘣𝘳𝘢𝘪𝘯 and the 𝘢𝘱𝘱𝘦𝘵𝘪𝘵𝘦.
It promotes 𝘴𝘰𝘤𝘪𝘢𝘭 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 and 𝘴𝘵𝘳𝘰𝘯𝘨 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨.
And it can encourage 𝘦𝘹𝘵𝘳𝘰𝘷𝘦𝘳𝘴𝘪𝘰𝘯 and create 𝘦𝘯𝘵𝘩𝘶𝘴𝘪𝘢𝘴𝘮.


Studies have shown that orange tends to be the most disliked color in the Western World, so apply it sparingly and be careful using it in business. Despite its sometimes negative appeal, orange encourages self-respect and respect of others, relates to adventure and risk-taking. The youth market is especially drawn to this color because of the fun sense of adventure. It is often used in relation to athletics.

The invigorating benefits of orange mean we should use it in life every day, even if it’s just using an orange pen or drinking coffee from an orange mug.


6 Pre-made Orange in Marketing Color Palettes to use

Using Orange in Marketing | The Radiance Mindset | www.theradaincemindset.com
Using Orange in Marketing | The Radiance Mindset | www.theradaincemindset.com
Using Orange in Marketing | The Radiance Mindset | www.theradaincemindset.com

Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.

READ  Tropical Color Palette


𝘉𝘶𝘵, you can also think about what the colors represent. Are they a good fit for your type of business?? Certain colors evoke certain types of feelings in people when they see it. Be sure you’re using colors that represent what you want your business to reflect!


𝙄𝙣 𝙏𝙝𝙚 𝘽𝙧𝙖𝙣𝙙 𝘽𝙤𝙭, 𝙮𝙤𝙪’𝙡𝙡 ğ™›ğ™žğ™£ğ™™ 𝙩𝙝𝙧𝙚𝙚 ğ™©ğ™ğ™žğ™£ğ™œğ™¨….
1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗕𝗼𝘅 𝗵𝗲𝗿𝗲:
𝗵𝘁𝘁𝗽𝘀://𝘁𝗵𝗲𝗿𝗮𝗱𝗶𝗮𝗻𝗰𝗲𝗺𝗶𝗻𝗱𝘀𝗲𝘁.𝗰𝗼𝗺/𝗕𝗿𝗮𝗻𝗱𝗕𝗼𝘅


𝘚𝘰𝘶𝘳𝘤𝘦𝘴:
𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘤𝘰𝘭𝘰𝘳𝘱𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺.𝘰𝘳𝘨/𝘰𝘳𝘢𝘯𝘨𝘦/
𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘦𝘮𝘱𝘰𝘸𝘦𝘳-𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧-𝘸𝘪𝘵𝘩-𝘤𝘰𝘭𝘰𝘳-𝘱𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺.𝘤𝘰𝘮/𝘰𝘳𝘢𝘯𝘨𝘦-𝘪𝘯-𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.𝘩𝘵𝘮𝘭

Using Orange in Marketing | The Radiance Mindset | www.theradaincemindset.com
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Other Colors in the Series:

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