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Color in Marketing Series: Week 6
Quick Glance Orange in Marketing Qualities
- Mixture of Red and Yellow
- Considered a ‘Warm’ Color
- Color Wheel Complementary Color: Blue
- Analogous Colors: Red Orange, Orange, Yellow Orange
Orange is a color with a high degree of positivism and can be rejuvenating in difficult moments. It’s made from red (a high energy color) and yellow (optimistic color). By bringing both of those colors together, orange is more balanced and full of vitality. Orange can also represent new beginnings.
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The color Orange in marketing is often associated with the following:
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- A lighter shade (like peach) promotes excellent communication and good manners.
- Bright Orange represents vitality and self control as well as, journeys, adventure, and exciting activities.
- A Burnt Orange is aggressive, prideful and evokes tension.
- Dark Orange can be associated with an advantage taker or being selfish.
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Studies have shown that orange tends to be the most disliked color in the Western World, so apply it sparingly and be careful using it in business. Despite its sometimes negative appeal, orange encourages self-respect and respect of others, relates to adventure and risk-taking. The youth market is especially drawn to this color because of the fun sense of adventure. It is often used in relation to athletics.
The invigorating benefits of orange mean we should use it in life every day, even if it’s just using an orange pen or drinking coffee from an orange mug.
6 Pre-made Orange in Marketing Color Palettes to use
Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.
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1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
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