Pink in Marketing: Using Color in Branding

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Color in Marketing Series: Week 8

Using Pink in Marketing | The Radiance Mindset | www.theradaincemindset.com


Quick Glance Pink in Marketing Qualities

  • Mixture of Red and White
  • *Considered a ‘Warm’ Color
  • *Color Wheel Complementary Color: Light/Mint Green
  • *Analogous Colors: Red Violet, Red, Pink


The Color Pink is generally considered a feminine color, but it depends on culture.

Fun Fact: In Japan, Pink is associated with masculine traits. And, before the 1940’s in the US, pink was considered a stronger color, while blue was more dainty.


𝗧𝗵𝗲 𝗰𝗼𝗹𝗼𝗿 𝗣𝗶𝗻𝗸 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼 𝘂𝘀𝗲 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲𝘀𝗲 𝗳𝗶𝗲𝗹𝗱𝘀:
𝗙𝗲𝗺𝗶𝗻𝗶𝗻𝗲, 𝗣𝗹𝗮𝘆𝗳𝘂𝗹, 𝗙𝗹𝗶𝗿𝘁𝘆 𝗮𝗻𝗱 𝗙𝗲𝗺𝗮𝗹𝗲 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵 𝗕𝗿𝗮𝗻𝗱𝘀.


It’s often associated with the following:
𝗜𝗻𝗻𝗼𝗰𝗲𝗻𝗰𝗲, 𝗥𝗼𝗺𝗮𝗻𝗰𝗲, 𝗧𝗲𝗻𝗱𝗲𝗿𝗻𝗲𝘀𝘀, 𝗔𝗳𝗳𝗲𝗰𝘁𝗶𝗼𝗻, 𝗦𝘄𝗲𝗲𝘁𝗻𝗲𝘀𝘀, 𝗦𝗮𝗳𝗲𝘁𝘆, 𝗮𝗻𝗱 𝗣𝗹𝗮𝘆𝗳𝘂𝗹𝗻𝗲𝘀𝘀

  • Lighter/Softer/Dusty shades of pink represent sentimentality, romance, tenderness, care, and calmness.
  • Bright/Medium Pinks symbolize energy, youthfulness, fun, excitement, strength and confidence.
  • Dark Pinks can be associated with sophistication and seduction.
Using Pink in Marketing | The Radiance Mindset | www.theradaincemindset.com


The 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹/𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 of pink:
This color give a feeling of 𝘩𝘰𝘱𝘦.
It 𝘤𝘢𝘭𝘮𝘴 and 𝘳𝘦𝘢𝘴𝘴𝘶𝘳𝘦𝘴.
And it can 𝘢𝘭𝘭𝘦𝘷𝘪𝘢𝘵𝘦 𝘧𝘦𝘦𝘭𝘪𝘯𝘨𝘴 of anger, resentment and abandonment.

Pink can have negative connotations as well. It can be seen as a weak, vulnerable, or silly color. It can give off an air of childish-ness and immaturity.

Brighter versions have been used to market less expensive, trendy products to teens/tweens. While dusty pink shades tend to be used with an older market.

When choosing pink for your branding, just be mindful of your audience and what the color may mean to them in particular.


6 Pre-made Pink in Marketing Color Palettes to use

Using Pink in Marketing | The Radiance Mindset | www.theradaincemindset.com
Using Pink in Marketing | The Radiance Mindset | www.theradaincemindset.com
Using Pink in Marketing | The Radiance Mindset | www.theradaincemindset.com

Your branding is as much about meaning as it is about physical appearance. Don’t get me wrong, you can simply pick out some colors without much thought to it and run with it.


𝘉𝘶𝘵, you can also think about what the colors represent. Are they a good fit for your type of business?? Certain colors evoke certain types of feelings in people when they see it. Be sure you’re using colors that represent what you want your business to reflect!

READ  Choosing a Designer: 10 Things to Keep in Mind


𝙄𝙣 𝙏𝙝𝙚 𝘽𝙧𝙖𝙣𝙙 𝘽𝙤𝙭, 𝙮𝙤𝙪’𝙡𝙡 𝙛𝙞𝙣𝙙 𝙩𝙝𝙧𝙚𝙚 𝙩𝙝𝙞𝙣𝙜𝙨….
1) A PDF copy of the Color Hue Sheet
2) A link to the How to Choose Brand Colors Worksheet
3) A Glossary of common Color Theory terms
–You’ll also find the hex color codes for the attached color palettes (and 42 other palettes listed in the Brand Box–
𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗕𝗼𝘅 𝗵𝗲𝗿𝗲:
𝗵𝘁𝘁𝗽𝘀://𝘁𝗵𝗲𝗿𝗮𝗱𝗶𝗮𝗻𝗰𝗲𝗺𝗶𝗻𝗱𝘀𝗲𝘁.𝗰𝗼𝗺/𝗕𝗿𝗮𝗻𝗱𝗕𝗼𝘅


𝘚𝘰𝘶𝘳𝘤𝘦𝘴:
𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘤𝘰𝘭𝘰𝘳𝘱𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺.𝘰𝘳𝘨/𝘱𝘪𝘯𝘬
𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘪𝘮𝘱𝘢𝘤𝘵𝘣𝘯𝘥.𝘤𝘰𝘮/𝘣𝘭𝘰𝘨/𝘵𝘩𝘦-𝘱𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺-𝘰𝘧-𝘥𝘦𝘴𝘪𝘨𝘯-𝘱𝘪𝘯𝘬-𝘪𝘯-𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨-𝘥𝘦𝘴𝘪𝘨𝘯

Using Pink in Marketing | The Radiance Mindset | www.theradaincemindset.com
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Other Colors in the Series:

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